Google $2.1 Billion Fitbit Acquisition Hits EU Snag
The News: Google’s $2.1 billion Fitbit acquisition the fitness-tracking company, is running into some friction in Europe as consumer groups and regulators continue to raise concerns about the risk of such an acquisition. Top of mind is concern about Google potentially gaining an unfair advantage by using health data collected from Fitbit users to improve […]
What Google’s Acquisition of Fitbit Means for Google’s Expanding Experience Ecosystem, the Future of Wear OS, and User Privacy
The News: Google announced on Thursday that it had completed its $2.1 billion acquisition of Fitbit. The news follows the European Commission’s announcement just last month that it had approved the deal, despite some friction and uncertainty relating to Google’s potential access to Fitbit users’ health data over the summer. On the one hand, consumer […]
