A serial entrepreneur with a technology-centric focus, Shelly Kramer has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the digital transformation process. With 20 years of experience as a brand strategist, Shelly has helped global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace, and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest. She has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”